5 Ways Sitecore Changes the Game for Web Marketers

03/01/2014 by David Caffey

What is Sitecore and why should it be your top priority when marketing your business? Read on about how Vanick can use Sitecore to expand your web marketing tool set and boost your business.

As an official Sitecore Solutions Partner, Vanick is able to assist businesses and organizations with implementing and managing Sitecore into their web strategy. Sitecore is a web content management system and customer experience management tool that is used by thousands of sites all over the web.

What makes Sitecore different from similar solutions is the Digital Marketing System, or DMS. With DMS, your online marketing efforts like content management, analytics tracking, social media, and email marketing are all made available in one, easy-to-manage platform. When paired with efforts like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Online PR, and other forms of outreach, Sitecore can take your customer experience and web marketing to another level.

Here are the top 5 reasons why Sitecore is a game-changer for web marketers:

1. Content Personalization

At the heart of Sitecore's DMS is profile tracking and content personalization. Simply put, this allows web marketers and content creators to customize the user experience for each individual visitor. For sites that cater to a number of different audiences and user types, why approach web content with a one-size-fits-all strategy? Instead, Sitecore's personalization features let marketers collect user data that can be use to personalized content down to the individual user. 

2.Streamlined Content Testing

A/B testing is an extremely effective method to figure out what content works and what content needs improvement. In many cases, marketers need to use a third-party service or tool to set up these tests and track them accordingly. With Sitecore, A/B testing is a standard, built-in feature that can be easily accessed by any member of your organization. 

3. Integrated Campaign Tracking

For seasoned analytics reporting pro's, creating custom URLs for campaign tracking can often be a time-consuming task. Fortunately, Sitecore's campaign tracking features make campaign tracking faster, simpler, and much more valuable. Custom URLs can be created and distributed with a few easy steps in the DMS. Once campaigns are in place, marketers can track more than just clicks and conversions. Sitecore allows users to view campaign engagements and even personalize content based on campaigns in the executive dashboard interface. 

4. Powerful Email Marketing

Sitecore's value for marketers expands far beyond the realm of content management and user experience. The Email Campaign Manager (ECM) ties your email marketing directly into the Sitecore DMS. ECM users can create, test, and send email messages using the accessible and streamlined interface. Once email messages are created, any separate effort for analytics tracking is eliminated completely. ECM's reporting functionality automatically sends and stores data in the Sitecore's Executive Analytics dashboard.

5. Social Media Connectivity

Sitecore offers a wide range of connected applications that expands that platform's feature set in a number of ways. One of those modules is Social Connected, a tool that allows social marketers to connect Facebook, Twitter, Google+, and LinkedIn profiles directly into Sitecore. This means that once a new blog post, page, or piece of content goes live, users can post an update to their chosen social platform from the Sitecore interface. Best of all, Social Connected will automatically tie social activity to a specified Sitecore campaign, giving marketers detailed, meaningful analytics data that communicates the real performance of social marketing. This newly updated application packs a ton of other powerful social features that can control, improve, and report on your entire social presence. 

Keep in mind, these are only a few of the ways that Sitecore can extend and improve your web presence. With features like custom workflows, on-page content editing, and integration with a number of different connected services, Sitecore has a number of powerful capabilities for organizations of all sizes and backgrounds.

Want to learn more about how Sitecore can expand your web marketing tool set? As an official Sitecore solutions partner, Vanick Digital can help your business implement, manage, and optimize Sitecore.

David Caffey
SEO/SEM Analyst