More than 100 billion times a month, people use Google or Bing for the same reason: solving a problem. No matter what the topic, users will always approach a search engine with some form of a question or request for information.
How to Be Successful in Search Engines
To capture these searchers, businesses turn to Search Engine Optimization (or SEO) to improve their status in Google and drive more traffic to their site. While the process of SEO is usually associated with some "technical voodoo," in reality, it's all about offering a solution to a searcher's problem or question.
So, how do you become a problem solver in Google and Bing? Here are four simple steps to get you started.
1. Have the Best Answer
This one's easy – just focus on delivering the best content and user experience for your visitors. Problem solvers answer their customer's questions with detailed, easy-to-understand, and easy-to-access information.
2. Have Proven Authority
The number of links to your website from other sites is still a major factor for getting noticed, but search engines reward quality over quantity. For instance, if you're selling running shoes, go after links from Nike.com instead of random link directories or spam sites.
3. Have an Active Social Presence
Tweets from Twitter, Likes from Facebook, and +1's from Google+, are just as valuable as links for driving more traffic. If you're competing on a local level, profiles on Yelp, Google Local, and Bing Local, are even more critical for attracting search users.
4. Have a Solid Analytics Strategy
If you can't measure it; you can't manage it. Setting up Google Analytics is only the first step. In order to determine true success, dig deep to find the metrics that truly communicate the return on your SEO investment.