Whether it's an iPad, Android or Windows device, tablets are expected to grow in adoption as quickly as MP3 players in 2011.
Here are some facts: Worldwide tablet sales will soar to 81.3 million units in 2012, nearly double the 2011 estimated total of 43.6 million. 35% of tablet owners are using their desktops less frequently or not at all, and 28% of respondents reported using tablets as their primary computer. Harris Interactive predicts that one in five U.S. Consumers will own a tablet by 2014. It's no surprise that tablets are making their mark on business, combining portability with all-day battery life, easy to use interfaces and fast start up and shutdown.
Although tablets are a new technology, there are trends emerging as to who is purchasing them. The typical tablet owner is between the ages of 35-44 with an estimated income of more than $100,000/year. Men outnumber women users 2:1.
Check out this article on how tablets are working for small businesses: Mobile Trends: Why Tablets Mean Small Business.
How can your business prepare for the increased use of tablets?
Based on the statistics above, the world is moving away from traditional desktop and laptop computers and towards tablets; now is the time to consider how to adapt your technology strategy relative to tablets.
When planning your technology strategy there are a few things to keep in mind:
- Make sure your website and other web-based applications are compatible with tablets. Even though your website and web applications may display correctly on a tablet they may not be designed to consider the tablet. For example – buttons and links need to be larger and more obvious for use with a touch screen.
- Pick the right tablet for your team to increase business productivity – in the article above, the company chose the iPad and built a corresponding custom App to support their sales force.
- Integration into your IT infrastructure is easy, if you select the right tablet. Compare Windows vs. Apple vs. Android platforms and how they work with the technology you already have in place.
- Think about Apps that will increase your teams' productivity. There are thousands of business productivity apps on the market; choose a tablet that offers Apps to meet your needs.
- Consider building a custom App to market your company or automate inefficient business processes.
If you want more information on building Custom Apps or on creating a tablet technology strategy for your company contact us.