THE MEMPHIS REDBIRDS CALL UP TOTUS TO GET MORE PERSONAL WITH THEIR FANS

The Redbirds plan to use innovative, Web-based print-on-demand and automation tools to both maintain and broaden their relationships with customers and prospects. Totus will empower them to quickly create and deliver personalized messages (print or electronic) for large and small mailing lists.

“The fans are tremendously important to us. We are constantly trying to devote more time to personally calling or writing to each one every day. During the season, finding the time for that type of one-on-one contact is difficult. Totus is the next best thing,” says Kerry Sewell, Vice President of Marketing and Communications. Sewell will begin by printing personalized greeting cards as needed, with plans to expand to electronic greeting cards and targeted communications to support ticket sales.

“The Redbirds consistently have the best attendance numbers in minor league baseball, proving they have a savvy marketing and sales team. Their use of Totus will only enhance that success,” explains Jim Van de Vuurst, President of Totus.

Van de Vuurst expresses pride in partnering with the acclaimed sports franchise, noting that, “The Redbirds’ decision to utilize the service validates Totus as an ideal solution for successful professional sports franchises.”

“Totus allows us to keep a personal connection all year long, no matter what our schedule allows,” explains Sewell. “That’s why we are excited about using this invaluable tool to reach our fans across the Mid-South.”

ABOUT THE MEMPHIS REDBIRDS:

Baseball is our business... but the community is our bottom line.<.i> The Memphis Redbirds Baseball Foundation is the only entity in the country that owns and operates both a sports team and the facility. All operating profits are put back into The Memphis Redbirds Baseball Foundation that funds two youth programs, RBI (Returning Baseball to the Inner City) and STRIPES (Sports Teams Returning In the Public Education System). These programs foster amateur sports, enhance education and teach life skills for the future.

www.memphisredbirds.com

ABOUT TOTUS:

Totus is a Web-based tool that empowers sales and marketing departments to quickly and effectively communicate with prospects and customers. Combining essential media (e.g., e-mail, print-on-demand, electronic greeting cards, premium fulfillment, and direct mail) into one easy-to-use interface, Totus creates an elegant solution for managing a number of key marketing communication issues. The benefits include customer relationship management, corporate standards enforcement, print production and fulfillment, document consistency and cost management.

www.totusondemand.com

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