TOTUS HELPS EXTEND BEST PRACTICES TO MARKETING FOR MEDICAL INDUSTRY INNOVATOR

MEMPHIS, Tenn., Monday, March 26, 2007 – The Vanick Group announced today the finalization of a contract to provide tailored marketing and communications solutions for medical products innovator, Saljet.

Saljet is a small volume saline application product marketed by St. Charles, Illinois-based Winchester Laboratories. “We believe that our unit-dose delivery system for sterile saline wound care will be widely accepted as best practice by clinicians,” states Vice President of Sales and Marketing, Annette Rose.

“Distributing samples is an important part of our marketing program,” says Rose, “Once nurses see how Saljet works, they become believers.” Saljet saves time, reduces waste, more easily regulates application pressure, and assures a sterile dose for every application.

Totus will empower Saljet to easily create and ship personalized sample kits to clinical prospects. The message of each kit will be customized through a central Web interface and Totus will handle inventory and fulfillment off-site.

Vanick president Jim Van de Vuurst adds, “One interesting aspect of this enterprise is the high importance that Saljet’s independent distributors place on confidentiality. The Totus interface allows the company and its distributors to keep each of their proprietary mailing lists secure, while creating a consistent direct mail experience for their prospects.”

“Totus simply takes away a heavy workload – and that’s important for a company like ours,” notes Rose.

ABOUT SALJET

Saljet is the easiest, most cost-effective solution for small volume sterile saline application. For the clinician, single-use Saljet units will save time, reduce saline waste, assure more consistent pressure of flow, reduce needle waste, and assure sterility for each application.
www.saljet.com

ABOUT TOTUS

Totus is a Web-based tool that empowers sales and marketing departments to quickly and effectively communicate with prospects and customers. Combining essential media (e.g., e-mail, print-on-demand, electronic greeting cards, premium fulfillment, and direct mail) into one easy-to-use interface, Totus creates an elegant solution for managing a number of key marketing communication issues. The benefits include customer relationship management, corporate standards enforcement, print production and fulfillment, document consistency and cost management.
www.totusondemand.com

ABOUT VANICK GROUP

The Vanick Group is in the business of helping companies get more accomplished with fewer resources. The company has an eight-year track record for quickly understanding how clients conduct business, and then devising technological solutions to gain measurable economies in both time and hard costs. It is not unusual for clients to enjoy savings in the six figure range in the first year. Vanick employs information technologies, custom applications and integrated systems to enhance business efficiencies for companies like Fedex, International Paper and Methodist Healthcare.
www.vanick.com

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For sales information regarding this press release contact:
Jason Smith
(901) 334-5000 x231
jason.smith@vanick.com