ADVANCED MARKETING TECHNOLOGY SUPPORTS
ADVANCED MEDICAL TECHNOLOGY

MEMPHIS, Tenn., Tuesday, January 8, 2008 – Vanick Group announced today an agreement to provide advanced marketing and communications solutions for one of the largest providers of pharmacy services in the United States.

This premier provider of pharmacy services will utilize Vanick’s premier on-demand communication tool, Totus, to distribute complex and customizable materials for patients, physicians, health plan sponsors, and clients, as well as their account teams.

“The bottom line is that this tool will help us to better serve our customers,” the Vice President of Product and Marketing, said. “We have a geographically dispersed sales force and a highly diverse customer base. Totus will make our communications more effective, more efficient and more personalized. This is a tool to help us meet the needs of patients with chronic or complex medical conditions and our business partners.”

The Marketing Manager added, “We approached Vanick with an initiative to improve fulfillment, but they have revolutionized our communication chain. Where we once had multiple vendors, we now have single-source accountability, which improves efficiency and gives us greater ability to manage communications with our audiences in a fast-paced industry.”

Previously, frequent regulatory and technical changes meant that this pharmacy service provider was routinely required to destroy obsolete printed materials. “With Totus, that waste is virtually eliminated,” the Marketing Manager said. “With on-demand printing, we print as-needed and can update literature electronically before printing a new batch. It’s a rather significant savings.”

“We are very pleased to announce this alliance,” Vanick President Jim Van de Vuurst, said. “Given our experience in pharmaceuticals and sales force communication management, we can bring proven methods to support this organizations’ business goals.”

ABOUT TOTUS

Totus is a Web-based tool that empowers sales and marketing departments to quickly and effectively communicate with prospects and customers. Combining essential media (e.g., e-mail, print-on-demand, electronic greeting cards, premium fulfillment, and direct mail) into one easy-to-use interface, Totus creates an elegant solution for managing a number of key marketing communication issues. The benefits include customer relationship management, corporate standards enforcement, print production and fulfillment, document consistency and cost management.
www.totusondemand.com

ABOUT VANICK GROUP

The Vanick Group is in the business of helping companies get more accomplished with fewer resources. The company has an eight-year track record for quickly understanding how clients conduct business, and then devising technological solutions to gain measurable economies in both time and hard costs. It is not unusual for clients to enjoy savings in the six figure range in the first year. Vanick employs information technologies, custom applications and integrated systems to enhance business efficiencies for companies like Fedex, International Paper and Methodist Healthcare.
www.vanick.com

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For sales information regarding this press release contact:
Jason Smith
(901) 334-5000 x231
jason.smith@vanick.com