Fairway Mortgage is seeking a solution to consolidate microsites managed by different resources and ensure web content satisfies compliance regulations. This Sitecore implementation will allow non-technical users to create new microsites in a fraction of the previous time or work effort required. Indirect SEO benefits will be realized with this solution as well.
The API Developer Portal concept has been around for a while. And at this point, I believe the APIM community could all agree on the main facets of a mature API Developer Portal. But now we are seeing traction with formal APIM for primary use inside the enterprise. So, do all of the portal concepts for the external developer pertain to the internal developer? Are there differences?
Vanick utilized Sitecore and custom web services to implement a Master Data Management solution for MCR Safety. The integration between Sitecore and SAP also allowed for new features and functionality within their customer facing website.
Sitecore’s Web Forms for Marketers (WFFM) module was extended to facilitate MCR’s training and certification portal. This allowed MCR to provide marketing materials and training to their product distributors with the ability to test distributors on product knowledge. Partners with successful test results are then provided with certifications automatically via Sitecore.
Sitecore was implemented to provide an automated referral engine. The referral engine allowed the customer to switch focus from numerous manual processes to enrolling new partners and capturing net new customers.
Sitecore and its native A/B test module were leveraged to perform multi-variant testing on different homepage designs which allowed the business to select a new design based on analytics and conversion data.
Successful APIs provide both business value and a great developer experience. APIs fail to deliver either when built with an incomplete design context. Great API design prioritizes end users when defining API structure, vocabulary, security, runtime environment and more. Doing this effectively is equal parts art & science. Here are 10 areas to consider when working with a business stakeholder to scope a new API.
This solution utilized Sitecore campaign management to enable non-technical users to create, update, and modify lead generation landing pages. Thus, providing the capability to effectively and efficiently launch new partners and test creative that will drive more qualified lead volume without technical resources.
Virtually all enterprises today are looking to become more competitive via digital technology. But for all its promise, most are struggling with how to “do digital” strategically, effectively and most of all quickly. An email from Jeff Bezos may provide a clue to the one single thing your leadership should be doing now to accelerate the journey forward.
I was recently asked the question, "Which asset's (data) put into the hands of marketers have a chance of delivering experiences that provide competitive advantage?" I will give my favorite answer, "It depends."
There are lots of people questioning the difference between a web service and an API. Isn't an API just a web service being packaged as this new wonder solution for integration; when in reality, we have been building these for over 15 years? Well the short answer is no. An API is not just a web service.
Today's Marketing organizations need to be ever more focused on Speed and Innovation to compete or better yet, create market advantages. I believe that successful digital businesses will develop three key capabilities.
Despite the Apple revolution that has stormed the United States, Microsoft has retained its domination within mainstream business environments and shows very little indication of being knocked from the perch anytime soon.
While API is an acronym that has lived on the tech side of the organization for quite some time now, CMOs and CDOs are quickly becoming aware of the value APIs provide in solving everyday challenges faced by today's marketers.